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Permanent Life Insurance

Lifetime protection to secure your loved ones’ future

Permanent life insurance is designed to provide lifetime coverage with no expiration date. Unlike term life insurance, it doesn’t end after a set period. As long as premiums are paid, your beneficiaries receive a guaranteed death benefit, no matter when you pass away.

In addition to lifelong protection, most permanent life insurance policies build a cash value you can use as part of a long-term financial plan.

With ClicAssure.com, you quickly receive personalized quotes from 20+ trusted Canadian insurers and find the best permanent life insurance for your needs, goals and budget.

Two forms of permanent life insurance

Permanent life insurance comes in two main forms:

  • Whole life insurance gives you guarantees: fixed premiums, a guaranteed cash value and often annual dividends.
  • Universal life insurance gives you flexibility: premiums you can adjust and an investment account that grows tax-sheltered. A licensed advisor can quote both so you can compare.

Why choose permanent life insurance?

  • ✔ Lifetime protection, no term limits
  • ✔ Option to build cash value over time
  • ✔ Ideal for leaving an inheritance or covering final expenses
  • ✔ Guaranteed payout to your beneficiaries, regardless of age
  • ✔ Free, fast quote comparison with ClicAssure

Fill out our online form today to get free quotes for permanent life insurance in minutes.

Permanent Life Insurance

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Frequently asked questions (FAQ)

What is permanent life insurance?

A type of policy that provides coverage for your entire life. Unlike term policies, it doesn’t expire after a certain number of years. As long as the policy is in force and premiums are paid, your beneficiaries receive the death benefit when you pass away. Most permanent policies also build a cash value over time.

Whole life or universal life: which permanent insurance should I choose?

Choose whole life if you want guarantees and simplicity: fixed premiums, guaranteed cash value, nothing to manage. Choose universal life if you want flexibility and control over how the savings are invested, and you are comfortable reviewing the policy every few years. Comparing quotes for both is the easiest way to decide.

Who should consider permanent life insurance?

Anyone who wants to leave a financial legacy, cover funeral and other final expenses, protect family wealth or a business partner, use insurance as an estate or tax-planning tool, or secure lifetime coverage without ever having to renew.

What’s the difference between permanent and term life insurance?

Term life covers you for a set period (10, 20 or 30 years) at a lower premium, then expires unless renewed at a higher price. Permanent life covers you for life, may include a cash value, and costs more, but the price is locked in for the long term.

Is permanent life insurance more expensive?

Generally, yes. Because it provides lifelong coverage and builds cash value, permanent life insurance has higher premiums than term insurance. In return, it offers long-term stability and peace of mind, especially when planning your estate.

How can I get a permanent life insurance quote?

With ClicAssure.com, you compare permanent life insurance from reputable Canadian insurers by filling out one simple online form. You receive tailored quotes for free, with no obligation, and a licensed advisor in your province calls you back.