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Whole Life Insurance

Lifetime protection that grows in value

Whole life insurance is permanent life insurance in its simplest form: your premiums never increase, your death benefit never decreases, and your coverage never expires as long as premiums are paid. A portion of every premium builds a guaranteed cash value you can borrow against or withdraw later in life.

Many whole life policies sold in Canada are participating: the insurer may pay annual dividends that increase your coverage or reduce your premiums. Dividends are not guaranteed, but your base coverage, your premium and your cash value are.

With ClicAssure.com, one short form gets you whole life insurance quotes from 20+ Canadian insurers. A licensed advisor in your province reviews the options with you, free and with no obligation.

Why choose whole life insurance?

  • ✔ Premiums guaranteed never to increase, for life
  • ✔ Death benefit guaranteed and paid tax-free to your beneficiaries
  • ✔ Guaranteed cash value you can access if you ever need it
  • ✔ Possible annual dividends with a participating policy
  • ✔ Pay for life, or pay it off in 10, 15 or 20 years

Fill out our online form today to get free whole life insurance quotes in minutes.

Whole Life Insurance

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Frequently asked questions (FAQ)

What is the difference between whole life and permanent life insurance?

Permanent life insurance is the category: any policy that covers you for life. Whole life is one type of permanent insurance, with guaranteed premiums and a guaranteed cash value. Universal life is the other main type, with flexible premiums and an investment account.

Is whole life insurance worth it?

It depends on what you need. If you only need coverage for a set number of years (a mortgage, children at home), term life is far less expensive. If you want coverage that never expires and a guaranteed cash value, whole life is often the right choice. A licensed advisor can quote both so you can compare.

How much does whole life insurance cost?

More than term life for the same amount, because part of your premium builds cash value and the coverage lasts a lifetime. The price depends on your age, health, smoking status, the amount of coverage and how long you choose to pay (for life, or over 10, 15 or 20 years). Quotes from 20+ insurers show you the full range.

What happens to the cash value if I cancel my policy?

You receive the cash surrender value, part of which may be taxable. If you keep the policy, the cash value stays available for policy loans or partial withdrawals, and it keeps growing.

Can I get whole life insurance without a medical exam?

Yes. Several insurers offer simplified-issue whole life with a few health questions and no exam, usually for smaller amounts such as final-expense coverage. Larger amounts generally require a medical exam.

How do I get a whole life insurance quote?

Fill out one short form on ClicAssure.com. You receive quotes from Canadian insurers, and a licensed advisor in your province calls you back to answer your questions. It is free, and there is no obligation.

Who is whole life insurance for?
  • Leaving an inheritance or covering estate taxes so your family keeps the cottage or the business
  • Final expenses: funeral costs and last bills, without touching your savings
  • Children and grandchildren: lifetime coverage locked in at a child's rate, with cash value they can use as adults
  • Business owners: buy-sell agreements, key-person coverage, tax-efficient savings inside a corporation
  • Anyone who wants to buy once, set it and forget it
Whole life vs. term vs. universal life

 

  Whole life Term life Universal life
Coverage lasts Your whole life 10, 20, 30 years or to a set age Your whole life
Premiums Fixed and guaranteed Low, but rise at each renewal Flexible, within a minimum and maximum
Cash value Guaranteed None Depends on your investment choices
Best for Lifelong needs, estate, final expenses Temporary needs: mortgage, young family Lifelong needs plus tax-sheltered investing